Aardman produce new animated film for Project Everyone's 'Global Goals'
ardman are delighted to share the latest film for Project Everyone’s Global Goals initiative ‘What Food Means’, which launches today online and in cinemas.
#WhatFoodMeans is a new campaign from the United Nations World Food Programme and the European Union to raise awareness of resilient people, strong partnerships, and the fight to end hunger in Ethiopia.
30 years after a famine devastated Ethiopia, in 2015 a new extreme drought hit the country, igniting fears that disaster could repeat itself. A powerful new short film tells the story of how, in 2016, international support from the World Food Programme, funded by the EU, helped the country avert a food crisis, saving millions of lives and protecting the futures of families and communities.
The animation has been designed and directed by Aardman creative Asa Lucander and executive produced by film director, Project Everyone co-founder and UN Sustainable Development Goal Advocate Richard Curtis. The film is part of a wider campaign which sees five famous European chefs travel to Ethiopia to meet the people, tell the stories, and find out what food means
for us all.
This year, some rains have failed again in Ethiopia putting over 5 million people in need of urgent food assistance. This film is more timely than ever – sending a powerful message about the need for continued partnership to fight hunger.
As the world enters the second year of the Sustainable Development Goals – 17 Global Goals aimed at ending poverty, fighting inequality and tackling climate change – this campaign illustrates how we can achieve great things when we work together. It shows how we can learn from the lessons of Ethiopia to step up the fight for Goal 2: Zero Hunger by 2030.
On September 25th 2015, at the United Nations Headquarters in New York, 193 world leaders committed to a series of ambitious targets to achieve three extraordinary things in the next 15 years: end extreme poverty; fight inequality and injustice; fix climate change.
Project Everyone was founded by writer, director and campaigner Richard Curtis with the ambition to tell everyone in the world about these Global Goals so they stand the best chance of being achieved. Project Everyone works with a huge range of partners across civil society, the UN system, business and the creative industries in order to drive awareness of the Goals.