Aardman team with Natwest on the return of the Pigs!
ardman have teamed up with NatWest to create a new generation of piggybanks for a new generation of young savers.
Aardman, who are famous for their stable of much loved characters, have taken inspiration from NatWest’s iconic savings pigs from the 1980s to create six new characters to help children learn about saving money.
The new pigs, called Pigby and Friends, were designed as part of the launch of NatWest’s new ‘First Saver’ youth savings account for under 16s. They are based on the drawings of 13-year-old Kwamina Longdon, who won a national ‘pigs by kids’ competition to design a modern day savings pig. The competition, held at the end of 2012, attracted over 2000 entries and 25,000 votes from across the UK.
Customers taking out the new NatWest First Saver account in 2014 will receive a free ‘Pigbybank’; this will help encourage kids to save money and have fun at the same time. An interactive savings smartphone app, also designed by Aardman, and featuring Pigby and Friends, will also be available. The app is an educational, but fun game aimed at teaching children about saving money.The app will be available to download later in January.
The NatWest First Saver account is open to children under 16 and they’ll earn 1% on balances under £25,000 and 0.5% for balances over this amount. It’s an instant access account which means that savings are not locked in – helping children to balance saving versus spending.
NatWest will also provide First Savers, and their parents, with fun savings tips and tricks, initially through a welcome pack and ‘Pigby’s savings zone’ online portal.
Heather Wright, Executive Producer at Aardman Animations adds “We have had a huge amount of fun developing these characters, especially Pigby, who although he is the youngest of the group and wants to be just like them in terms of their activities and escapades, is the one they all rely on when it comes to planning ahead!”
David Crawford, Head of Savings at NatWest, says: “Many parents may fondly remember the NatWest pigs from their childhood, and we hope this new generation of pigs can help teach children that saving can be fun as well as beneficial in later life.
“By working with Aardman, who already excite and inspire children across the world with their animation, we’ve created a more modern set of characters to teach kids about the benefits of saving to buy the things they want.”
For more information on the account please visit www.natwest.com/firstsaver or head to your nearest NatWest branch.