Aardman & Rapt Media release interactive film ‘Dead Lonely'
ardman have partnered with Rapt Media, a leader in ground-breaking interactive video technology on a short interactive zombie romance titled ‘Dead Lonely’.
The story, which is part film and part game, is set in a post-apocalyptic world in which the story’s protagonist, a zombie named Fred, is searching for his long-lost love. Throughout the film, the viewer is invited to make decisions for Fred, guiding and directing the story’s action. Why don’t you have a go and see if you can help Fred on his journey.
Consumers are increasingly looking for interesting and unusual content and a recent survey undertaken by Rapt Media found that 66 percent of consumers said that uninteresting or irrelevant content is the main reason they don’t view content all the way through. Additionally, 61 percent stated that they still prefer to discover content on their own even when it’s customized.
“There’s no question that ‘Dead Lonely’ provides viewers with a deeply gratifying experience. The film puts the control in the hands of the viewer, allowing them to feel rewarded with discovery,” said Erika Trautman, founder and CEO of Rapt Media. “Our research shows that consumers are craving more personalization and self-discovery in their online content, and ‘Dead Lonely’ offers both.”
Aardman Digital Group Creative Director Daniel Efergan described the decision to team up with Rapt Media: “We wanted to partner with Rapt Media on this creative endeavor because our two teams have similar beliefs and philosophies about interactive content and how it can change the way people engage with stories.”
You can delve deeper behind the scenes on the production of ‘Dead Lonely’ with an interactive making of film, “Behind The Scenes With Aardman,” in which the creative team discusses all aspects of the interactive storytelling and development process.
“‘Dead Lonely’ is an innovative and unforgettable journey—an interactive storytelling experience that represents the future of content marketing,” said Trautman.