the marketing and licensing department oversees the management of the aardman brand and each of the character brand portfolios in all forms of ancillary activity.

our responsibility includes character licensing, video and dvd development, publishing development, interactive development, brand management, promotions, p.r. and we manage aardman’s charity involvement.

key properties we currently work on include Wallace and Gromit, Creature Comforts and Angry Kid, the portfolio of work expands alongside the broadcast, commercial and feature development schedules.

the Creature Comforts brand trailer will give an example of the type of work we do.

we are also responsible for our profile at international film and animation events and exhibitions.

want to see a summary of characters and intellectual property?