'Minnie Fashion' Road Show Game

Client Disney


Create an ambitious expansive, localised HTML5 game to be hosted on the Disney site, accompanying a new Disney IP ‘Minnie Fashion’ geared towards fashion fans and young makers. The game needed to reflect these values, encouraging ambition, a do it yourself ethos and of course, lots of Minnie-inspired fashion and clothing.


My Fashion Roadshow. Players must become a superstar in the world of fashion design by creating new outfits and designs for the shows they visit. In between shows, the player manages their own boutique, customising the look and feel, researching new garments and designs and selling their clothes to customers. The combination of strategy and dress-up was a hit on the Disney site, seeing impressive play numbers well beyond the initial release.

Play the game here.

Add clips to the playlist by clicking the stars