Paddlepak Party Game

Client Trunki

WE WERE ASKED TO…

Create a mobile game designed to bring the Trunki products to life and to support a TV commercial produced by Aardman. PaddlePak is a new backpack developed for children by the makers of Trunki who rose to fame on the TV series Dragon’s Den with their award winning ride on suitcase for children.

SO WE MADE…

A fun, re-playable game designed specifically for pre-schoolers. Using the Unity platform we developed a game designed specifically for pre-schoolers (3-6) using simple one-touch controls and utilising characters and environment from the commercial.  Players can choose from 9 adorable characters to take on their underwater adventure. Swim with Chuckles the clown fish under the sea, collect swim shorts, and flip flops, sun hats and sunglasses.  There is beach gear everywhere and help is required to clear it up! For each mission players need to collect various items and at the end are able to unlock a unique prize for their Trunki sticker book. Perfect for keeping little guppies occupied whilst on the move!

AS A RESULT…

The App mirrored the gorgeous look established in the advertising campaign designed and directed by Aardman’s Tim Ruffle, and is set to be extended into future Trunki marketing activity. Offline activities were supported by allowing owners to enter a special code to unlock new game content and PaddlePak accessories are successfully promoted within the game resulting in direct sales.

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