Pigby's Tales

Client RBS/NatWest

WE WERE ASKED TO:

Create an exciting, innovative and shareable interactive tool to help 5-7 year olds understand the importance of savings behaviour.

SO WE MADE:

An interactive video featuring our hero Pigby! In the story we see Pigby helping his good friend Buzz out of a dilemma. But just how saving-savvy is Buzz prepared to be in order to win the Skateboard competition? You, the viewer, can decide!

By using Aardman’s storytelling talents in a new interactive way we were able to create a compelling tale where the viewer can make choices to shape the outcome – meaning deeper engagement with the subject matter and increased re-playability of the story itself.

Be a part of the story at Pigby’s World.

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