WE WERE ASKED TO…

Produce an online game to promote the screening of the new Wallace and Gromit film ‘A Matter of Loaf and Death‘ on BBC One.

SO WE MADE…

The digital team at Aardman developed the name, design and animated characters as well as building a complete virtual world from the ground up.

AS A RESULT…

We seeded the game across the web on game portals and social network sites to spread the news about the launch and successfully drive traffic back to the Wallace and Gromit website. The game continues to raise awareness of the brand and push referalls to the site having had tens of millions of plays since it’s launch.

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