Aardman's first 3D film opens at Efteling
Aardman’s first 3D film, The Bear and the Squirrel, has opened to the public at Efteling – a fairy tale theme park in the Netherlands – as part of the park’s brand new attraction, Fabula.
The Bear and the Squirrel is Aardman’s first major piece of content for the theme park market, and was recently awarded best CGI at the Le Book London Creative Awards.
Comprising of a pre-show and main show with 4D effects, including smells, water and wind, the film follows a grumpy young bear who is taken on a tour of different habitats around the world after refusing to share his bed with an inquisitive red squirrel.
Fons Jurgens, CEO at Efteling, said: “We are delighted with our newest attraction, which has been built in just six weeks. Working with Aardman on the production of Fabula has allowed us to combine the latest in film and animation technology with a new hospitality concept, meaning that the attraction is completely in tune with this time.”
Aardman Creative Director, Steve Harding-Hill, added: “It’s been such a wonderful experience working on Aardman’s first 4D film with Efteling, and being able tell such a lovely story about a selfish, grumpy bear and plucky, innocent squirrel. From seeing kids and families at first giggling away and then applauding at the Fabula attraction last week, to then presenting it to industry creatives at Le Book Connections in London where it won best CGI animation, I couldn’t have asked for a better reception!”
Aardman has partnered with SimEx-Iwerks Entertainment, specialists in immersive cinematic attractions to distribute The Bear and the Squirrel worldwide. SimEx-Iwerks specialises in the design, build and operation of special F/X driven cinematic attractions.
Watch the trailer: