Aardman and Netflix secure promotional partners for Robin Robin
Aardman is delighted to announce partnerships with the UK’s largest nature conservation charity the RSPB and Twinkl Educational Publishing, for animated musical short Robin Robin.
Robin Robin is a beautiful 30 minute festive holiday short, created by its directors Dan Ojari and Mikey Please. The stop-motion film was produced at the Aardman studios in Bristol, is due to launch on Netflix in November 2021 and features the voices of Gillian Anderson, Richard E. Grant, Adeel Akhtar and Bronte Carmichael.
This Christmas season the RSPB is inviting families to celebrate their inner robin with a series of Robin Robin themed adventure trails on over 30 of its nature reserves around the UK and exclusive activity packs! These fun-filled trails will allow the whole family to experience the festive joy of Robin Robin, all while spending time in the great outdoors. Running from 24 November to 10 January, young adventurers will learn to sing like a robin, find their very own superpower, and use all their senses to connect with the robin within. Other activities on offer include nest building, storytelling events, robin themed crafts and RSPB nature reserve cafes will also be offering Robin Robin-themed food and drink so the adventurers can refuel in style.
Kate Struthers, RSPB Visitor Experience and Event manager, said:“We are so excited to be working with Aardman and Netflix to celebrate the festive magic of the robin with families across the UK. They’re one of the UK’s most beloved birds and a true Christmas icon. Our new trails will immerse families in the Robin Robin story and bring it to life amongst nature, and we hope the film and our adventure trails can inspire everyone to discover robins and other wildlife near them and get outside in nature. Our Robin Robin activity pack also includes activities and ideas on how you can help robins and other wildlife at home this winter.”
Dan Ojari and Mikey Please, co-creators and directors of Robin Robin, say: “It’s a dream come true to be partnering with the RSPB, bringing our Robin into their wonderful reserves and helping families connect with the wildlife around them. The story of Robin Robin plays with a misunderstanding between ‘the Who-mens’ and birds and we’re thrilled to support any effort that will help bring our two worlds closer together.”
Alongside the trails, Aardman and Netflix have partnered with Twinkl – a leader in educational publishing – to create exciting new Robin Robin learning materials to use at school and home. Twinkl will be providing the official resources for young viewers aged 3 to 11, prior to the film’s release, and the storyline fits perfectly into their wider campaign all about wellbeing this Christmas with inspirational messages about being happy with what you have and finding where you belong.
Christmas TV time can be transformed into an opportunity for learning as these completely free resources can also be used by parents, creating a time for families to come together and engage in fun activities based on this new Christmas classic. From writing and maths mystery activities on the rules of ‘The Sneak’ to recreating the ‘Sticky Brown Poo’ cake, these educational materials link learning directly with scenes from the Netflix special, so children can engage with everything they experience off the screen as well as on it. Children can also step behind the curtain, whether it’s exploring scientific facts about robins, composing music, or even learning how to create a stop-motion animation.
Jonathan Seaton, Co-Founder and CEO of Twinkl, said: “Being able to link Twinkl learning materials with Netflix programming makes for a really powerful opportunity for educators and parents. We love the idea of bringing a new dimension of off-screen learning to the Netflix ecosystem through Robin Robin.”
Macmillan Children’s Books have just launched a publishing range associated with the new film which includes a classic picture book, film tie-in picture book and range of activity and novelty books.
Robin Robin launches on Netflix on November 24 – netflix.com/robinrobin