The Gruffalo Website

Client Pan Macmillan


Design a new website for Julia Donaldson’s much loved Gruffalo brand that was in keeping with the heritage of the books, with content to both engage children and inform parents.

SO WE MADE…! We knew there would be primarily two types of visitors to this site: parents who wanted to find out about the Gruffalo – access more information and content, and children who just wanted to have fun in the Gruffalo world.

The fully responsive interactive site provides a rich environment through which fans can explore the world of the Gruffalo. For children we created the ‘deep dark wood’, using Axel Scheffler’s beautiful illustrations to create an interactive world of mini-games and hidden surprises.

Built in HTML5 the content is accessible on desktop, tablet and mobile. We built the ‘deep dark wood’ HTML5 game section, and designed the website which was then built by PanMacmillan’s Kenitco EMS providers Distinction.

Visit the website 

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