A Fish Tale poster

Aardman announces new concept for the attractions market with P&P Projects

Aardman has today announced its new concept for the theme park market, in partnership with P&P Projects, the attraction design and turnkey solution specialists based in the Netherlands.

Inspired by the cormorant fishermen of the Li River, ‘A Fish Tale’ captures a dramatic and hilarious coming-of-age adventure of a determined young fisher-boy, and his playful cormorant sidekick.

As the two attempt to catch their first ever fish together, their naivety and inexperience get in the way, leading to a potentially calamitous end. But with some persistence and pluckiness, the story resolves with the pair landing the catch of their dreams.

Directed by Aardman’s Darren Dubicki, ‘A Fish Tale’ is a heart-warming adventure for the whole family, and has been developed with P&P Projects with opportunities to develop the concept for attractions, including dark rides or 4D cinema experiences.

Head of Attractions and Live Experiences at Aardman, Ngaio Harding-Hill comments: “Aardman is delighted to be developing so many exciting projects for global theme parks and attractions and to be working with some of the most renowned partners and experts in the industry”

This week, Ngaio Harding-Hill will be at IAAPA, Orlando to discuss Aardman’s projects, ‘A Fish Tale’, and hear about the studio’s first piece of original content for the theme park market, ‘Fabula’ launching at Efteling, World of Wonders next month.

Aardman continues to seek opportunities for the international distribution of its 4D film, ’The Bear and the Squirrel’ in partnership with Simex-iwerx, and dark ride concepts developed in collaboration with Sally Dark Rides; ‘Adventure Through Time’ and ‘A Shaun the Sheep Movie: Farmageddon’.

Read more about the inspiration behind ‘A Fish Tale’ and ‘Adventure Through Time’ over on the Aardblog.

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