Aardman create a host of new characters for Las Iguanas Kids
ardman and Las Iguanas proudly present a host of quirky new characters to launch the Latin American restaurant’s brand new Kid’s Menu.
Aardman, who are renowned for developing lovable characters and enduring brands, were delighted to partner with Las Iguanas on designing a Kids’ Menu that would capture the attention of their younger guests whilst also proving a hit with their parents.
Las Iguanas approached Aardman with a brief to create a new set of characters with the charm and personality the studio are so well known for, and director Tim Ruffle came up with the stunning hybrid designs that incorporate classic Aardman features into stylised, graphic characters. “I’m really pleased with how they turned out.” said Ruffle, “They are very adaptable designs that work well for print and look really wonderful when brought to life! They even translate well into 3D characters. Part of the brief was to model Iggy the iguana in CGI which really worked. I’m looking forward to seeing how these characters evolve as the Las Iguanas kids branding is rolled out.”
Iggy has been created to help guide kids and their parents through the menu, while also offering kids a chance to engage in fun activities including colouring in, word puzzles, mazes and even getting to grips with some basic Spanish. As well as being fun and attention grabbing, this colourful and captivating new Kids’ Menu contains all the information parents need on the child friendly food available at Las Iguanas.
As part of the promotional activity around the launch of the new menu, Las Iguanas will be running an exciting competition throughout the Easter holidays to give youngsters the chance to name Iggy’s friends!