Aardman develops Farmageddon Glow Trail app for Forestry England
Aardman has partnered with Forestry England to develop a Shaun the Sheep Farmageddon Glow Trail app, launching nationwide today.
Supported by Sport England, the augmented reality app encourages families to get active in the great outdoors, with fun challenges and extraterrestrial UV puzzles to find and solve along a self-led Glow Trail.
Each completed challenge charges Lu-La’s communicator, helping her get a message back home after her spaceship crash lands in the forest.
Chloe Barraclough, Interactive Producer at Aardman says:
“We are delighted to be partnering with Forestry England to further children’s enjoyment of the new Shaun the Sheep film, Farmageddon.
“It will be fantastic to see the film come to life within the nation’s woodlands with the development of this augmented reality trail app.
“It has been a real joy to work with Forestry England and we are looking forward to sharing this enjoyment with families.”
Trudi Else, Strategic Lead at Sport England says:
“We are delighted to be supporting Forestry England with the launch of the new Shaun the Sheep self-led Farmageddon Glow Trail.
“Our major new investment programme aims to support families with children get active together and we feel that this project delivers exactly what families want and need.
“There are currently seven million children aged 5 to 15 in England and nearly 4 in 5 are not doing the recommended daily amount of exercise and we see the new Forestry England trails as a great way to start changing that.”