Aardman launches NatWest's first app as part of Pigby and Friends campaign
atWest has become the first UK bank to launch a fun smartphone and tablet app for children, to help them learn about saving money.
Produced and designed by Aardman Animations – the app features NatWest’s new animated savings characters, Pigby and Friends. The characters were introduced at the end of last year during the launch of NatWest’s First Saver account, which aims to inspire children to save money.
The free-to-download app aims to help children learn about saving money through a fun game that features the user as a boy or girl pig character running a stall in an animated fairground. Pigby’s friends hold other stalls so players can check how much his friends have saved and what they’re saving for to inspire and spur them along.
The user is guided by Pigby through a fictional journey where he or she starts by selling ice cream at the fair to earn money and then faces opportunities to spend or save, with saving bonuses being offered at various points. In every five minutes of gameplay the child is taken to the Pigby Bank to deposit some of their hard earned pocket money. They are also able to set their own saving target for new or upgraded stalls and upon reaching their goals they unlock new items and levels to allow them to progress further.
The app was developed using Unity3D which enabled Aardman’s interactive and animation teams to work closely together to produce the lush 3D world and character animations used in the game.
The app, Pigby’s Fair, is available now and is free to download for everyone (not just customers) on both Apple app store and Google Play.