National Lottery 25 Aardman

Aardman & The National Lottery unveil film to inspire people to make a difference in their communities

Aardman and The National Lottery have unveiled an uplifting new film to mark a special £2 million National Lottery fund, which aims to bring communities together across the UK.

Designed to help communities across the UK join in with The National Lottery’s 25-year birthday celebrations, the £2 million fund from The National Lottery – called #CelebrateNationalLottery25 – is open to anyone with a great idea to make a difference in their local community.

The film, directed by Aardman’s Peter Peake uses 2D animation to detail what five people would do if they had £1,000 to use in their community. The team at Aardman designed a range of diverse and inclusive characters representing people and communities reflecting modern UK. The script was informed by qualitative research from members of the public across the UK.

Cast as one of the characters in the film, comedian James Acaster, commented “It’s truly a privilege to support a fund that literally anyone can apply for to bring their community together. This film embraces the diversity in our local communities and highlights the importance of coming together as neighbours, so I hope it inspires lots of people to seek funding for their idea.”

Director at Aardman, Pete Peake continues: “#CelebrateNationalLottery25 presented such a fantastic opportunity to create a film with a far reaching and positive message. I’m so proud that we were able to use Aardman’s expertise to depict a real cross section of characters from across the UK and show how, despite all our quirkiness and little idiosyncrasies essentially, we’re all united through common goals.

“It’s been one of my favourite projects to have been involved in and I hope it’ll inspire people to make a positive change that’s ultimately right at their fingertips.”

Read more about how the spot was made in Director Peter Peake’s ‘Behind the Craft’ blog.

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