Aardman partners with Joules on Wallace & Gromit Christmas campaign
Aardman and the premium British lifestyle brand, Joules have joined forces this festive period to celebrate a huge milestone: Wallace & Gromit and Joules’ 30th anniversary.
To mark the monumental occasion, the two heritage brands have teamed up for a Christmas campaign with an original animation as the centrepiece. Wallace, in his true inventive style, brings Christmas to West Wallaby Street all at ‘the click of a button’. Joules festive products decorate the living room and there’s no escape for Wallace’s loyal side-kick, Gromit, who becomes the pièce de résistance as the fairy crowing the top of the Christmas tree.
In the 30 years since Wallace & Gromit first appeared on screens, the duo have become synonymous with Christmas, as a regular highlight of the primetime TV schedules during the festive season. The bespoke Joules x Wallace & Gromit advert has been directed by Aardman’s Merlin Crossingham, Creative Director of Wallace & Gromit in the traditional time-honoured method of stop-motion animation.
A selection of Joules best-sellers and products were recreated in miniature by Aardman’s talented model makers to take pride of place in the scene. Complete with Crown Joules’ boxer shorts on the fireplace and distinguished wellington boots, sported in great style by Gromit himself.
“We’re thrilled to have secured a partnership with a retail brand over the festive period, especially in the duo’s 30th year”, said Aardman’s Rachael Peacock, Wallace & Gromit Brand Manager. “The British heritage of Joules and Wallace & Gromit is undeniable, so we’re delighted to collaborate on this charming campaign brought to life with brand new animation.”
Tom Joule, founder of Joules comments: “With Wallace & Gromit and Joules both celebrating our 30th birthdays, it was an easy decision to spend Christmas together. We’re delighted to have such British icons wear Joules and star in our Christmas advert and hope it will bring a little festive cheer to all of those who watch it. We’ve got a superb range of both classic and festive clothing and homeware gifts for all the family – including for Gromit and all of our canine chums.”