Aardman and Studiocanal partner with Meerkat Movies in new ad campaign
To celebrate the release of A Shaun the Sheep Movie: Farmageddon in UK cinemas on Friday 18th October, Aardman and Studiocanal have partnered with comparethemarket.com’s Meerkat Movies in a new advertising campaign, launching on Monday 14th October.
In the 20 second advert, the unsuspecting meerkats find themselves transformed into Aardman stop motion characters when they visit the cinema to watch the new film, meeting Shaun and the flock plus brand-new character Lu-La.
“In a first for comparethemarket.com, we’ve partnered with Aardman and StudioCanal to reimagine our beloved meerkat family in the iconic style of Aardman claymation” said Pier-Paolo Pettineo, Head of Meerkat Movies at comparethemarket.com. “The new campaign perfectly captures the meerkats enjoying the magic of cinema together as a family, celebrated via Meerkat Movies.”
“The Aardman team has hugely enjoyed welcoming the meerkats into Shaun the Sheep’s world, bringing together two groups of characters who are loved by the whole family” said Sean Clarke, Aardman Executive Director of Rights and Brand Development. “Shaun and the flock continue to be some of the most in-demand characters in Aardman’s portfolio as they seamlessly transition between television, films, games, attractions and commercials. We’re pleased that Shaun is joining the illustrious list of movie stars who have appeared in previous Meerkat Movies campaigns. He is keeping good company!”
Stuart Henderson, Head of UK Marketing at Studiocanal added “Aardman has a long history of using its unique brand of animation to bring to life characters and worlds that audiences fall in love with. Shaun the Sheep’s new movie, Farmageddon is no exception, so it’s incredibly exciting to witness the hugely popular meerkat family enter into that world and meet the flock. It’s Sergei, Aleksandr and the meerpups as you’ve never seen them before, in a close encounter of the herd kind.”
The TV advert will be supported by a comprehensive marketing campaign utilising in-cinema, digital, radio and social.