Aardman Woolmark

Aardman and Studiocanal partner with The Woolmark Company

To celebrate the launch of our forthcoming feature film, Shaun the Sheep Movie: Farmageddon, Aardman has created a unique short film with The Woolmark Company and Studiocanal to showcase the super-natural benefits of wool.

The short film sees brand-new character Lu-La crash land on Mossy Bottom Farm in need of comfort and warmth. Lu-La soon discovers the softness of wool and travels back to space with an array of the latest wool looks courtesy of Shaun and the flock.

“Partnering with Aardman Animations and Studiocanal was a natural fit for The Woolmark Company,” explains The Woolmark Company Managing Director Stuart McCullough. “Our role is to drive awareness of wool’s infinite potential to a new audience and we immediately knew wool’s messaging would be well aligned with the film’s sci-fi theme. What many people do not realise is wool’s close connection with space, and this campaign helps us communicate that. In fact, NASA conducted a study for what next-to-skin apparel is best to wear in space, and wool won. Highly breathable, resist to odour and fire and thermoregulating, NASA astronauts and Russian cosmonauts now take wool to outer space.”

“Shaun the Sheep and the flock must be the most famous sheep in the world, and we loved the idea of an association with The Woolmark Company, using the characters and comedy to encourage people to choose wool,” explains Richard Webber, Aardman director of The Woolmark Company film.

“We like to think of Shaun and the flock having fun with their natural environment and The Woolmark Company clearly promotes the natural credentials of wool. With the feature having a sci-fi theme, it’s fitting to learn that wool is used in space, and we love to think of our inquisitive visitor from outer space, La-La, discovering the delights of wool from planet earth.”

Sean Clarke, Executive Director of Rights and Brand Development at Aardman comments, “Aligning the world’s most famous sheep, Shaun the Sheep with The Woolmark Company is of course the perfect fit. As a studio, we’re proud that Shaun and his new alien friend Lu-La are helping to communicate the wider messaging around the sustainability of wool all over the globe, and look forward to seeing the short film play out across the various platforms worldwide.”

Shaun the Sheep Movie: Farmageddon release dates:

•              September 26, 2019: Germany & Italy
•              October 16, 2019: France & Belgium
•              October 18, 2019: UK
•              December 13, 2019: Japan
•              January 9, 2020: Australia

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