Aardman team up with Acamar Films to take Bing global

ardman this morning announced a new global distribution partnership on Bing between Acamar Films and Aardman’s Rights and Brand Development division.  The specialist team at Aardman will now handle a wide range of key territories on Acamar’s behalf with Acamar continuing to handle the countries covered by existing coproductions on Bing, as well as sales in the USA and Japan.

Bing continues to perform strongly in the licensing market with the announcement of two new key licensees and the appointment of Merchantwise as licensing agent for Australia. In addition, Egmont, one of Europe’s leading publishers, has been appointed to develop a dedicated Bing magazine which will launch this December in the UK, Eire, Germany, Austria, Switzerland as well as in the Nordic region and Russia.  Ravensburger has also signed up to produce a range of  Bing themed puzzles in the UK for this Christmas. Both of these partnerships were brokered by The Licensing Company on behalf of Acamar Films.

Mikael Shields, CEO of Acamar Films and the Producer of Bingcomments: “We’re thrilled. The response to the launch of Bing on CBeebies in the UK this summer has been overwhelming and it’s exciting now to be working with our international broadcast and licensing partners to reach a global audience for our work. We honestly think the Aardman team are the best in the industry so it feels like an intelligent choice for Acamar to enlist them to help us to build on Bing’s success.”

Alix Wisemen, Head of Sales and Acquisitions at Aardman added: “From the moment we first saw Bing we were mesmerised. It is a rare thing to find a show so meticulously executed and we are truly thrilled to have secured the rights.”

The launch of a range of ‘Bing things’ has already begun.  HarperCollins launched a new range of TV tie-in books to its existing “Classic Bing” publishing range this week. The Acamar and TLC teams are also now working on a range of Bing toys in collaboration with global market leader Fisher Price for launch in the summer of 2015.

Bing has enjoyed a phenomenal response to the first 40 episodes which launched in June this year, across television, social media and the BBC’s iPlayer. The show now enjoys an enviable 4 slots a day Monday to Friday, increased from the previous 2 slots daily. The full 78 episode series will continue with additional debut broadcasts stretching well into 2015.

Celebrating the noisy, joyful, messy reality of everyday life when you’re a pre-schooler, Bing stories are small but they are full of drama; micro-dramas depicting everyday events that all young children and the grown-ups in their lives will recognise. Just when Bing thinks he’s got the hang of life, it can swing right back and knock him over.  But it’s okay – as Bing’s companion and carer Flop says: “Never mind Bing, it’s no big thing!”

Bing has been adapted from the insightful books by award-winning author and illustrator Ted Dewan. The series has been meticulously developed by a hand-picked team at Acamar in partnership with leading Irish animation studio Brown Bag Films.


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