Aardman's Lucy Izzard directs animation to celebrate 30th birthday of LGBT equality charity, Stonewall
Aardman is proud to help celebrate the 30th anniversary of LGBT equality charity, Stonewall with creative agency, Mr. President. Original Stonewall founder Sir Ian McKellen lends his infamous baritone voice to the animated film from BAFTA-nominated Lucy Izzard.
The campaign, Stars of Stonewall, heroes the star from the Stonewall logo to highlight 30 pivotal moments in the fight for equality over the last 30 years. Stars of Stonewall contrasts the severity of LGBT bias over the last 30 years with the achievements in the fight for equality that the charity has been driving for.
The campaign sees Stonewall founder Sir Ian McKellen show his support by narrating an emotional spoken word piece for radio nationwide, enhanced with the simple animation visuals by Aardman for cinemas and Channel 4 across the UK.
Director Lucy Izzard comments: “We believe in the work of Stonewall and were thrilled when Mr. President reached out to get us involved. Coincidentally, Stonewall and Aardman share a red star in our logos – a sign that we were destined to work together.”
Stonewall comments: “Stonewall believes in acceptance without exception, empowering individuals and organisations to work out how they can make a difference for LGBT people at work, home and in their communities. With the huge strides in legal equality for lesbian, gay and bi people in Britain, many people feel that the need to campaign for LGBT issues are a thing of the past. While there has been much progress, there is plenty more to do before LGBT people can enjoy their lives free from hate and inequality.”
The campaign premieres from 24 May, Stonewall’s birthday, in Picturehouse Cinemas before the premiere of the new Elton John biopic, “Rocketman”, and between Gogglebox and The Last Leg on Channel 4 just before 10pm on Friday evening. It will feature on TV, cinema, radio, OOH, and online. Select partners of Stonewall, including Channel 4, the Military and The Premier League will commemorate the 30th anniversary by showing solidarity, promoting the Stonewall Star on digital channels. The campaign will run until the end of October 2019.