Angel, Elf, Mouse and Reindeer are back in Myer’s 2016 Christmas campaign
yer has launched the next chapter of their popular campaign, Where Christmas Comes For Christmas.
After previewing the return of the characters via an online teaser last week, Myer is now airing a 90” launch film across TV and social channels. The campaign has been created with Aardman, and this year sees Angel, Elf, Mouse and Reindeer finding themselves caught up in a Christmas catastrophe.
Clemenger BBDO Melbourne Creative Director Stephen de Wolf said, “This year we wanted to bring our characters into the real world, so we decided to play off a worry that all children have which is, ‘How does Santa find us?’”.
To accompany the launch film, Myer is also releasing a free interactive Christmas storybook titled ‘The Story Of Santa’s Star’. This long-form story features a host of games and puzzles for kids to solve and is available to download in the App Store and on Google Play.
Michael Scott, Myer’s Executive General Manager, Brand & Marketing said, “Building off the success of last year’s campaign we have brought back our Myer characters in spectacular fashion. The campaign is big, it’s emotive and we hope it becomes well-loved too. Australia really embraced what we did last year, so this year we are determined to go one better.”
Clemenger BBDO Melbourne Creative Director Evan Roberts said, “Our aim was to bring the characters to life beyond film. So alongside our storybook you’ll see them throughout Myers stores, Myers owned channels and you’ll also be able to purchase them in a range of limited edition merchandise.”
Aardman Executive Producer and Head of Partner Content Heather Wright added, “Further developing the characters of Elf, Angel, Mouse and Reindeer and the way they have real everyday conversations just like we do, has been key to making these magical characters that everyone just gets. It’s why they translate so well to new platforms like the storybook app too. I like to think I’m a laid back Angel but I’m probably more of a worrywart Elf!”