ardman have partnered with the British Olympic Association, owner of the Team GB brand, in a joint licensing programme starring family favourite, Shaun the Sheep.

The licensing initiative will include a brand new style guide, featuring Shaun and the flock in their very own Team GB kit.

After a record breaking Rio 2016 which saw Team GB bring home 67 medals, 27 of which were gold, all attention now turns to the East and the Tokyo 2020 Olympic Games. It promises to be a spectacular event and the first Olympic competition in Japan since Nagano 1998 Olympic Winter Games.

The partnership will see Shaun the Sheep and his flock become official supporters of the team, creating an exclusive, fun joint merchandise programme for UK partners across sports and character merchandising.

Head of Licensing at Aardman Rob Goodchild said “Shaun the Sheep, the official mascot of Yokohama will be welcoming Team GB to the City, which will be their host city in Japan in 2020. It’s an honour to be working with BOA to create this alliance, creating a joint programme to show our support for the team and inspire the next generation of fans.”

Head of Licensing at Team GB Paul Ellis added “Tokyo 2020 promises to be an incredible Games and after another historic year in 2018, our sights are firmly looking east. Shaun the Sheep is recognised the world over and as Yokohama’s official mascot there’s great synergy with Team GB using the city as a training base and we look forward to working together to make an exciting licensing programme.”

Aardman and British Olympic Association, along with their agents The Point 1888 look forward to showcasing early concepts from the style guide to engage new and existing partners to be part of this exciting opportunity.

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