Watch out, there are Canimals about!
The Canimals are a collection of cute and mischievous can-shaped creatures who secretly explore our world and see it from their unique viewpoint. Each episode focuses on the high-energy adventures of a character’s attempt to do something new and exciting using common place, real world objects – often with amusing consequences. Whether it’s flying with balloons, using a rolling pin as a trapeze or making Mimi ears out of cotton wool!
The programme, which launched in September last year has become one of CITV’s flagship kids shows, airing daily and is delivering the second highest average audience viewing figures against competitors in the afternoons. Proving to be a hit with viewers, The Canimals achieved a peak audience of 153,800 viewers 4th Feb 2013 during the after school block and will air across the Easter holidays from 2.50pm starting Easter Monday.
Alongside the show, the Canimals website features competitions, games, fun facts about the show and links to a range of different Apps which have had 3,800,000 global downloads to date. Aardman’s thriving social community of over 5 million fans will all see the fun antics of the Canimals via the Facebook page.
This month the Canimals will be invading homes throughout the UK as the exciting new toy range is launched in major retailers. A multi-platform marketing and PR campaign will accompany the launch of the toys, including TV advertising, social media and print campaigns.
Let the Canimals do the talking with the Talking Canimals (RRP £9.99 each). Simply squeeze your Canimal’s ear to hear them meow or bark. Choose from super-friendly Ato, rebellious Oz (there’s always one) or pink-loving princess Mimi.
What’s that noise? It’s the Squeaky Canimals! Available as single figures (RRP £2.49) or as part of a three pack (RRP £6.99), these uber-cute Canimals squeak when you squeeze them – just like they do on screen. Choose from Ato, Oz, Mimi, Fizzy and Nia in the single packs or get Mimi, Oz and the exclusive Leon character in the three pack.
Take the Canimals wherever you go with the Canimals Keyrings (RRP £4.99). There are three super-cute soft keyrings to collect – will you go for Ato, Mimi or Oz? Attach them to keys or bags and turn your trip into a Canimal adventure! Look out for more characters coming soon!