Gromit Unleashed Website

Client The Grand Appeal


Redevelop the Gromit Unleashed website to give it a new lease of life, and to optimise the experience to work well across all desktop, tablet and mobile devices. The Charity wanted to showcase all the fabulous Gromit sculptures and provide info on this very successful fundraising effort, but still provide a clean and easy to navigate site for our users.


A fully responsive site that reflects the artistic aesthetic of the Gromit Unleashed trail. We wanted to create a destination where people could enjoy large images of the Gromit sculptures, but were conscious that people may be visiting on mobile so used an intelligent image serving technique to limit data usage.

The original plan for the website also included incorporating a shop into the Gromit Unleashed website, but after consultation with the Charity about their needs we advised moving in this off into one central shop that would serve all the different facets of the charity.


With striking full screen imagery and videos, paint splats and edges, and large images of the Gromits, we’ve created a home for Gromit Unleashed that echoes its position as both an arts trail and also a major charity event of 2013.

See the site here.

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