Me and My Donkey Game

Client Donkey Sanctuary

WE WERE ASKED TO…

The Donkey Sanctuary based in Sidmouth, Devon is the largest sanctuary of its kind in the world. The brief was to create a content aimed at young people which is designed to raise awareness and to ultimately increase donations to the charity.

SO WE MADE…

We developed “Me and My Donkey” a Flash based game whereby players are given the opportunity to look after a Donkey. Choosing from a stable of 3 different Donkeys the game guides the player through various stages of feeding, grooming and caring-for their own virtual donkey. The characters are based on real-life donkeys from the sanctuary, with players getting the chance to view photos and videos of their donkey at the end of the game, as well as having the opportunity to sponsor one. To maximise the impact and reach of the game the team at Aardman supported the digital marketing side of the project which included seeding and distributing the game across popular gaming websites and communities.

AS A RESULT…

The game successfully enabled The Donkey Sanctuary to reach and educate a young generation of animal-lovers about the great work carried out by the charity and in turn open up new ways of raising revenue for the organisation.  The game has had over a million plays and is currently hosted on nearly 500 websites in addition to the Donkey Sanctuary site.

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