Shaun the Sheep Farmageddon Glow Trail App
Client Forestry England
Shaun the Sheep Farmageddon Glow Trail is an Augmented Reality trail app developed for Forestry England who manage 1,500 woods and forests across the UK, welcoming 230 million visits per year.
Supported by Sport England, the augmented reality app encourages families to get active in the great outdoors, with fun challenges and extraterrestrial UV puzzles to find and solve along a self-led Glow Trail.
The concept is that an alien ‘Lu-La’ has crash landed into one of the nation’s forests. Lu-La, from the Shaun the Sheep Movie: Farmageddon has been stranded in the forest and needs to charge her communicator so that she can get a message back home to call for rescue.
In a race against time, children help Lu-La and Shaun to solve UV puzzles along the self-lead Glow Trail with a UV light pen-torch.
Mini challenges along the trail such as how many trees you can touch in 25 seconds and how many steps you can run on the spot in 20 seconds to escape the hazmats will further charge the communicator and help Lu-La get home.
Once all of the puzzles and challenges have been completed, an augmented reality experience is unlocked enabling families to take and share photos of themselves with Shaun and Lu-La next to the hidden spaceship.