Invention Suspension Game

Client Intellectual Property Office

WE WERE ASKED TO…

Promote the Wallace and Gromit Cracking Ideas exhibition at the Science Musem educating children around the subject of intellectual property.

SO WE MADE…

A Flash game that helped children understand the principles of intellectual property in a fun and addictive way. Invention Suspension sees Wallace working on a top-secret new contraption but needs a few finishing touches. Players must help Gromit collect the missing pieces to complete the duo’s latest work of genius.

AS A RESULT…

We seeded the game across the web on game portals and social network sites to raise awareness of the exhibition and drive traffic back to the Cracking Ideas website to purchase tickets. The game was successful in reaching a wide and large audience and driving referrals to the website. It continues to be a popular game having had over 23 million plays since it’s launch.

Interested in commissioning content or have a project similar to this you’d like to discuss? Then drop us a line at interactive@aardman.com

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