W&G’s World of Invention

Client BBC One


Develop a multiplatform proposition that inspires a whole new generation of innovative minds for BBC One using Wallace and Gromit.


Aardman’s World of Invention series launched on BBC One in November 2010. It featured inventors and their inventions and is presented by Wallace with the help of his faithful side-kick Gromit.

This series was part of a multiplatform offering for which the online aspect extended the show’s premise to inspire a whole new generation of innovative minds. Central to the website created was an invention-based game with the challenge to create a Cracking Contraption to wake-up Wallace.

The game encourages the player to make use of many different parts, including engines, robes, weights, switches etc and challenges them to make weird and wonderful contraptions to get a test-crash Wallace as far along the contraption as possible. It consists of 31 levels, some are free-play, others are linked to the TV show themes and others linked to further challenges. Competition is encouraged through showing how far friends have come in the challenge and through leaderboards.


In May 2011 the Wallace and Gromit’s World of Invention website won a BAFTA in the ‘New Media’ category

Interested in commissioning content or have a project similar to this you’d like to discuss? Then drop us a line at interactive@aardman.com

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