Essity - The Storybook


Featuring Essity mascot 'Claude', this 10" stop motion insert to a commercial depicts a world made of straw - a key component of the eco-friendly toilet tissue.

Directed by

Magda Osinska


Magda is an award-winning Director at Aardman. Over the nine years Magda has been with Aardman, she’s directed stop motion, CGI, 2D and live action commercials.

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Helen Argo

Executive Producer - Commercials & Short Form

Helen is responsible for the studio’s Commercials and Short Form productions, creating animated and digital content for advertising agencies, third party brands as well as Aardman’s own IP. Most recently she has produced The Bear and the Squirrel - a 4D film for Efteling, and stop motion musical short Robin Robin for Netflix.

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Steve Harding-Hill

Creative Director

Steve became Creative Director for Aardman’s Commercials and Short Form division in 2016 and is responsible for the creative direction of the studios partner content productions.

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