The Woolmark Company reunited once again with Shaun the Sheep and his merry flock, just in time for the holidays. The campaign launched around the globe online and via social channels with the star of the show being a unique short film celebrating planet-friendly fibres.
The short film sees Shaun and the flock busily knitting Christmas jumpers from 100% pure wool, naturally, to gift during the holidays. Shirley spins dizzily like a giant bobbin as a jumper is made from their natural wool. Shaun presents the super-soft wool jumper to Shirley who wraps up snug and warm, ready for the cold winter night.