Woolmark - Be Merry in Merino

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Woolmark

The Woolmark Company reunited once again with Shaun the Sheep and his merry flock, just in time for the holidays. The campaign launched around the globe online and via social channels with the star of the show being a unique short film celebrating planet-friendly fibres.

The short film sees Shaun and the flock busily knitting Christmas jumpers from 100% pure wool, naturally, to gift during the holidays. Shirley spins dizzily like a giant bobbin as a jumper is made from their natural wool. Shaun presents the super-soft wool jumper to Shirley who wraps up snug and warm, ready for the cold winter night.

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Fenwick

In the UK, the campaign went one step further and partnered with UK department store Fenwick. The store not only created an edit of seasonal woolly essentials available in store and online, it also transformed their flagship store in Newcastle, depicting Aardman's latest film, Shaun the Sheep: The Flight Before Christmas in Fenwick’s incredible 8 shop front windows.

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Rob Goodchild

Commercial Director

Rob is Commercial Director at Aardman, having been with the company for more than 10 years. Responsible for the global merchandise programmes for major Aardman brands ‘Shaun the Sheep’, ‘Wallace and Gromit’, ‘Timmy Time’ and ‘Morph’ with over 180 licensees across 30 territories. Over 25 years’ experience in kids consumer product roles across toy and video games industries, including founding and running publishing and retail businesses.